Jaywalk and The Cadillacs, founded by Illa J and Ash Walker, embodies authenticity, creativity, and style. “Jaywalk” reflects their unity in artistry, while “The Cadillacs,” not to be taken literally, represents a timeless spirit of craft, character, and steez.

Their music fuses soul and hip hop with modern flair, inspired by vintage style, classic cars, and a vibe that’s both nostalgic and new.

The branding balances past and present, with bold lettering and flowing script for strength and style. Gold, warm browns, and natural tones nod to vintage design, while photography and video create moods that feel classic yet contemporary. Together, the music and branding honor an era of passion and originality while building a distinct, modern identity.

Project Scope: Logo design and full branding system, website design and development, album title conceptualization, artwork and campaign photography, album vinyl artwork, single cover designs, custom type design, music videos, Spotify and Apple canvases, social media assets, promo materials for digital and print.