We’re spotlighting Illa J's distinctive style, personality, and the accomplishment of producing the entire album independently. Through dedication to his roles as a producer, singer, songwriter, and rapper, Illa J has forged a path uniquely his own. The title No Traffic captures this idea, symbolizing a clear path with no obstacles on the extra mile.

Our visuals were curated in remote landscapes, aligning with the theme of 'No Traffic.' This visual narrative communicates Illa J's innovative music production approach, emphasizing his creativity and playful spirit.

Project Scope: Conceptualization of the album title, album vinyl artwork, single cover designs, custom type design, production of four music videos, Spotify canvases, campaign and artwork photography, social media assets, promo materials for digital and print.